Written by Eric Scheiner

Coca-Cola is removing its logo from its cans of soda in the Middle East and plans to have the no-label cans run throughout the Muslim holy period of Ramadan.

One side of the can is blank –only featuring the company’s coloring. The other side reads: “Labels are for cans, not for people.”

According to the Business Insider, Coca-Cola reportedly released a statement saying, “In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world’s most well-known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices.”

The “No Label” effort has been showcased in a series of videos encouraging viewers “This Ramadan see without labels.”

H/T Business Insider

SOURCE: CNS News


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Since 2013, Christian news magazine The Olive Branch Report has featured the insightful writing and reporting of Greg Holt. His writing has been featured on American Prophet, American Clarion, Eagle Rising, Capitol Hill Outsider, Sons of Liberty Media, Rev. Austin Miles, and others. Greg is also the Publisher and Editor of Inspirational Christian Blogs.

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