Written by Eric Scheiner
Coca-Cola is removing its logo from its cans of soda in the Middle East and plans to have the no-label cans run throughout the Muslim holy period of Ramadan.
One side of the can is blank –only featuring the company’s coloring. The other side reads: “Labels are for cans, not for people.”
According to the Business Insider, Coca-Cola reportedly released a statement saying, “In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world’s most well-known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices.”
The “No Label” effort has been showcased in a series of videos encouraging viewers “This Ramadan see without labels.”
H/T Business Insider
SOURCE: CNS News
If you like The Olive, then consider helping us to continue the fight against liberalism, political correctness, and the removal of God in this country. Our costs are considerable, and NO one is paid on this site. Please donate today - any amount helps.
Don't forget to follow The Olive Branch Report on Facebook and Twitter. Now available on your Amazon Kindle Device. Please help spread the word about us, share our articles on your favorite social networks.
Viewpoints expressed herein are of the article’s author(s), or of the person(s) or organization(s) quoted or linked therein, and do not necessarily represent those of The Olive Branch Report