“The name change comes amid strained relations between the Girl Scouts and Boy Scouts of America.Girl Scout leaders said they were blindsided by the move, and they are gearing up an aggressive campaign to recruit and retain girls as members.

Among the initiatives is creation of numerous new badges that girls can earn, focusing on outdoor activities and on science, engineering, technology and math. The organization is expanding corporate partnerships in both those areas, and developing a Girl Scout Network Page on LinkedIn to support career advancement for former Girl Scouts.

“Girl Scouts is the premier leadership development organization for girls,” said Sylvia Acevedo, the Girl Scouts’ CEO. “We are, and will remain, the first choice for girls and parents who want to provide their girls opportunities to build new skills … and grow into happy, successful, civically engaged adults.”

The Girl Scouts and the BSA are among several major youth organizations in the U.S. experiencing sharp drops in membership in recent years. . . “